But there’s more to it than that.ĭeliverability is more of a lifecycle that begins with initial infrastructure-related setup and ends with the customer receiving your targeted message. Many people think email deliverability is simply the ability to reach your customer’s inbox. Understanding the basics of email deliverability Generally speaking, this makes it a bad time to introduce new sending IP addresses or domains in your campaigns as it may be tougher to increase volumes and establish a solid reputation. As volumes increase, the email platform’s infrastructure has a higher burden and your subscribers expect them to keep junk mail out of their inboxes, so they’re only seeing relevant emails. As you start preparing your strategy, one important thing to note is that internet service providers (ISPs) and email platforms tend to be on high alert during the holiday sending season.
